José Manuel Garaña


José Manuel Garaña holds a PhD in Economy at URJC University (2016). He previously achieved a Master in Business Organization (2013) at URJC University, a MBA (1998) in Hass School of Business, and a MBA (1994) at Complutense University of Madrid. Before that, he graduated in Communication at Complutense University of Madrid.


José Manuel Garaña has experience in both the business and education fields. He has been working as a university professor at ESIC Business and Marketing School since 2012. Moreover, he has experience as Account Manager at McCann-Erickson (1993-1996) and as International Commercial Manager at Grupo Bergé (1998-2012). And last but not least, since 2012, he is the founder and CEO of Spain International Products.

Líneas de investigación

José Manuel Garaña has published several articles on Internationalization and Dynamic Capabilities, Marketing and Internationalization, and Cultural Marketing.